# Bloom

> Bloom is the booking platform for beauty salons in the Netherlands and Belgium. Salon owners share a link from their Instagram bio; clients book in seconds; the appointment lands directly in the salon owner's dashboard and can be confirmed with one tap on WhatsApp. 0% commission on bookings — owners keep 100% of revenue.

Bloom replaces DM-based booking ("send me a DM to book"), commission-heavy marketplaces (Treatwell, Fresha) and PMS-software priced for chains (Salonized, Phorest) with a tool built for the way independent beauty salons actually work in 2026: Instagram-first, WhatsApp-native, mobile-first, no-app-needed for clients.

Pricing (NL):
- **Solo** — €29/month — 1 owner, ~150 bookings/month, 0% commission
- **Salon** — €79/month — multi-staff, ~600 bookings/month, 0% commission
- **Annual plans** — 2 months free vs monthly billing
- **14-day free trial**, no credit card required

Headquarters: Amsterdam, Netherlands. Founded 2024. Languages: Dutch (primary) + English. Currencies: EUR.

## Core pages

- [Homepage](https://atbloom.io/): Product overview, hero, features, pricing, FAQ, comparison with competitors
- [FAQ (Dutch)](https://atbloom.io/veelgestelde-vragen): Veelgestelde vragen — agenda-sync, online betalen, no-shows, datalimieten, exporteren
- [FAQ (English)](https://atbloom.io/faq): Calendar sync, online payment, no-shows, data limits, exports
- [Pricing & comparison](https://atbloom.io/salon-software-vergelijken): How Bloom compares to other salon software in price, commission, ease of use

## Comparison pages (high-intent)

- [Bloom vs Treatwell](https://atbloom.io/bloom-vs-treatwell): Why salons leave Treatwell — 17% commission vs 0%, ownership of customer relationship, brand control
- [Bloom vs Salonized](https://atbloom.io/bloom-vs-salonized): Salonized is a full PMS for chains; Bloom is built for solo & small-team salons that book primarily via Instagram
- [Bloom vs Fresha](https://atbloom.io/bloom-vs-fresha): Fresha is "free" but charges 2.19% + €0.20 per online payment and pushes a marketplace. Bloom keeps clients yours.

## What Bloom is good for

- Independent beauty salons (1-10 staff) that book primarily via Instagram DMs
- Nail salons, lash studios, brow bars, hairdressers, beauticians
- Owners who hate paying commission per booking
- Owners overwhelmed by DM-based booking (40+ messages/day)
- Salons in the Netherlands and Belgium (Dutch + English UI; Euro pricing)

## What Bloom is not

- Not a marketplace — clients come from the owner's own Instagram/WhatsApp/foot traffic, not from Bloom listings
- Not a full PMS for 50-chair multi-location chains — those are better served by Salonized/Phorest
- Not a free tool subsidized by transaction fees — flat monthly subscription, 0% per-booking commission

## Key differentiators

1. **0% commission, forever** — both on free bookings AND online payments. Stripe's standard fees apply if owner enables online payment.
2. **Instagram bio link** — single short link that owner pastes in their Instagram bio. Tap → book → done in 30 seconds.
3. **WhatsApp 1-tap confirm** — every new booking arrives as a WhatsApp message with Confirm/View/Reject buttons. Owner doesn't need to open the app.
4. **No app for clients** — clients book from a mobile-optimized web page, no install required.
5. **iCal sync** — one-way feed to Google Calendar / Apple Calendar / Outlook. Note: poll-based, can lag up to 24 hours; not realtime.
6. **Owner keeps the customer** — Bloom never markets to the owner's clients; the relationship stays the owner's.

## Legal & contact

- [Privacy policy](https://atbloom.io/privacy)
- [Terms of service](https://atbloom.io/terms)
- Email: hello@bloomsocial.nl
- Support: support@atbloom.io

## Optional

- [Login](https://atbloom.io/login): Existing customers
- [Register](https://atbloom.io/register): Start 14-day free trial
- [Full content for LLMs](https://atbloom.io/llms-full.txt): Comprehensive markdown content of all public pages